" Now floats for the Yankees parade were made by bond parade floats in Clifton New Jersey which is an example of a small business that's grown in its niche over the years. By more than you could imagine. Bond parade floats started in World War II when they made the famous bond wagon. That's sold war bonds at events attended by celebrities of the day. As new demand presented itself they grew. Now they make customized floats for all of the different ethnic groups whose parades are held almost every weekend. Owner Robert de Vito says the parade float is a spectacular form of advertising. And is a unique way of presenting information to the public. I'm Joe Connolly for a Wall Street Journal."